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Assignment Background

This assignment was created by The Frameless' CEO and will be reviewed together with the Marketing Team Leader.

This position does not require work experience, but it does require a high level of interest and understanding of beauty contents in Social Media. → The assignment below has been created to assess your understanding of beauty content and your ability to collaborate with global influencers.

Assignment Information

Social Media Content Comprehension Test

Please select one country from China, Taiwan, or Japan where you have the highest level of understanding and confidence. The chosen country will be the main target market for your test.

1. Conduct market research on beauty consumers’ behavior in your chosen country
   • Which social media platforms are used to recognize beauty brands or products in that country?
   • Which distribution channel is typically used to purchase products discovered on social media?
2. Find 3 recently viral contents on the Top 2 social media platforms in your chosen country and analyze why they went viral

   • Establish your own criteria for viral content and search based on that criteria

   • Please select content primarily from the serum, cream, and clay mask categories

     Untitled

   • Ensure to include ALL of the following required information:

     • Link to the content (URL)
     • Views/ Likes/ Shares/ Saves/ Comments analysis
     • Detailed analysis on why that content went viral
     • Your thoughts on how this content could be applied to promote ZIPIEL
3. Define the influencer selection criteria that you may propose for ZIPIEL
   • Please propose from the perspective of creating the potential to produce viral content
   • Please explain the quantitative and qualitative criteria you would use to choose influencers
4. Based on your criteria in task 3, please select 3 influencers to promote ZIPIEL's first products
   • Requirements:
     • Choose influencer in your chosen country
     • Choose creator in nano/ micro tier not high tier creator
   • Ensure to include ALL of the following required information:
     • Creator tier (Nano/ Micro), location & number of followers
     • Account ID & URL of the each creator’s account
     • Reason for selection (explain why you chose each influencer)
     • Your thoughts on how their content could be applied to promote ZIPIEL

Deliverables