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Assignment Background

This assignment was created by The Frameless' CEO and will be reviewed together with the Marketing Team Leader.

This position does not require work experience, but it does require a high level of interest and understanding of beauty contents in Social Media. The assignment below has been created to assess your understanding of beauty content and your ability to collaborate with global influencers.

Assignment Information

Task: Social Media Content Comprehension Test

Please select one country where you have the highest level of understanding and confidence. Choose one from China, Taiwan, or Japan.

1. Conduct market research on how beauty consumers in your chosen country
   • Which social media platforms are used to recognize beauty brands or products in that country?
   • Which distribution channel do you typically use to purchase products you discover on social media?
2. Find 3 recently viral contents on the Top 2 social media platforms in that country and analyze why they went viral.

   • Establish your own criteria for viral content and search based on that criteria.

   • Please select content primarily from the serum, cream, and clay mask categories.

     Untitled

   • Be sure to include the following:

     • Content link(URL)
     • Views/Likes/Shares/Saves/Comments analysis
     • Analyze why that content went viral
     • Your thoughts on how this content could be applied to ZIPIEL
3. Define the influencer selection criteria that you use to propose them to ZIPIEL?
   • Please look for it from the perspective of creating the potential to produce viral content.
   • Please explain the quantitative and qualitative criteria you would use to choose them.
4. Based on your criteria in task 3, please select 3 influencers to promote ZIPIEL's first products.
   • Requirements:
     • Choose influencer in the country you selected
     • Choose creator in nano/micro tier not high tier creator
   • Be sure to include the following:
     • Name of the creator
     • Profile link (URL)
     • Explain why you chose those specific influencers.
     • Your thoughts on how this content could be applied to ZIPIEL

[Deliverables]