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As a KOL/KOC Booking Operator at SsukSsuk (Hetras), you will play a key role in executing global influencer marketing operations for HETRAS, a fast-growing Korean lifestyle brand expanding across North America and Canada. This assignment is designed to evaluate your ability to research and identify the right influencers for a brand, as well as your problem-solving skills in real-world campaign scenarios.
Please visit HETRAS’s website and their social media channels to learn about the brand, their products, and their previous collaborations with influencers before doing your assignment
Let’s say an influencer has requested $200 USD for a paid seeding collaboration. However, the company's budget is $100 USD. In this case, how would you negotiate with the influencer to bring the rate down? Please explain your plan.