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Assignment Background

Your role is mainly focus on executing free-gifting campaigns, targeting influencers from the US, Europe, and SEA markets. This assignment was prepared by AXIS-Y’s marketing team leader to assess your ability to select influencers who align with the brand and to plan an effective workflow to achieve campaign goals.

Visit AXIS-Y’s official website and social media channels to learn more about the brand, their products and their content style before doing your assignment.

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Assignment Information

Task 1 : Influencer Acquisition Strategy

[Task Overview]

• Assume that you are required to book 150+ nano/micro influencers per month.
• Influencer selection criteria:
  • Target Market : English-speaking countries (U.S., UK, etc.)
  • Platform : TikTok
  • Follower : Fewer than 50,000
• Please describe a specific and practical plan outlining how you would find, reach out to these influencers and achieve this target.
  • Please only write your plan, you don’t need to find the influencers for this task.