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Assignment Information
Assignment Background
AROOM is a skincare brand newly entering the Vietnam market. This role focuses on creating short-form content to promote AROOM in the Vietnam market, primarily on TikTok and Instagram, with you appearing on camera in TikTok videos and Reels.
[Task Objective]
- Increase brand awareness for AROOM, currently unknown in the Vietnam market, and drive traffic to the Shopee store.
- As a content creator for Aroom, you must continue producing beauty-related videos.
- The following assignment has been created to assess your ability to plan content and produce it yourself.
Task 1 : Content Brief Proposals - TikTok Short-form
- Please review the brand’s Shopee store and official social media channels, then plan 3 proposals for 3 TikTok short-form videos
- Each proposal must include:
- Video topic (One-line summary)
- Reason the topic is likely to perform well
- 5-second hook
- Script
- Video structure (cast, flow, scenes, etc.)
- Reference video links (e.g., short-form videos from other brands)
Task 2 : TikTok Short-Form Video Production
- Select 1 of the 3 proposals that you have planned in the Task 1, and fully produce a TikTok short-form video.
- Requirements:
- Video length: 30 seconds
- You must appear on camera and speak in Vietnamese
- High-quality export suitable for TikTok upload
- The video should be planned to achieve the following assumed TikTok performance KPIs:
- 5-second play rate: 50%+
- Engagement rate (likes, shares): 5%+
- Views: 10,000+