Task 1 : Influencer Acquisition Strategy

[Task Overview]

• Assume that you are required to book 150+ nano/micro influencers per month.
• Influencer selection criteria:
  • Target Market : EU/UK
  • Platform : TikTok
  • Follower : Fewer than 50,000
• Please describe a specific and practical plan outlining how you would find, reach out to these influencers and achieve this target.
  • Please only write your plan, you don’t need to find the influencers for this task.

Task 2 : KOC Research And Selection

[Task Overview]

• Based on the following criteria, please select 3 influencers who would be a strong fit for AXIS-Y.
  • Followers : Under 30K
  • Platform : TikTok
  • Location : EU/UK
• Required information:
  • Influencer profile link
  • Your reason for selection
  • AXIS-Y product(s) that would best match the influencer

[ Deliverables ]

• Format is flexible (Google Docs, Sheets, PPT, Notion, etc)
• We prefer content in slide or bullet point format over long-form text.
• Do not just copy & paste the content from AI